Constructing and influencing perceived authenticity in science communication: Experimenting with narrative
Autoři:
Lise Saffran aff001; Sisi Hu aff002; Amanda Hinnant aff002; Laura D. Scherer aff003; Susan C. Nagel aff004
Působiště autorů:
Department of Public Health, University of Missouri, Columbia, Missouri, United States of America
aff001; School of Journalism, University of Missouri, Columbia, Missouri, United States of America
aff002; School of Medicine, University of Colorado, Denver, Colorado, United States of America
aff003; Obstetrics, Gynecology and Women’s Health, University of Missouri, Columbia, Missouri, United States of America
aff004
Vyšlo v časopise:
PLoS ONE 15(1)
Kategorie:
Research Article
doi:
https://doi.org/10.1371/journal.pone.0226711
Souhrn
This study develops a measure of perceived authenticity in science communication and then explores communication strategies to improve the perceived authenticity of a scientific message. The findings are consistent with literature around trust and credibility, but indicate that authenticity—the perception that the scientist is a unique individual with qualities beyond institutional affiliations or a role in the production of the research—may add a potentially important dimension to accepted categories of integrity and benevolence.
Klíčová slova:
Communications – Educational attainment – Emotions – Factor analysis – Reasoning – Research integrity – Scientists – Social communication
Zdroje
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