Marketingový výzkum kombinovaných léčivých přípravků pro léčbu kardiovaskulárních onemocnění
Autoři:
Nataliia S. Behei; Oksana V. Tryhubchak
Vyšlo v časopise:
Čes. slov. Farm., 2023; 72, 79-94
Kategorie:
Původní článek
doi:
https://doi.org/https://doi.org/10.5817/CSF2023-2-79
Souhrn
Práce je věnována výsledkům komplexního marketingového výzkumu všech kombinovaných kardiovaskulárních léčivých přípravků. Byl analyzován trh s kombinovanými léčivými přípravky ze skupiny C podle ATC klasifikace ve 41 zemích světa v letech 2019–2022. Analyzovány byly segmentové trhy 27 zemí Evropské unie, Albánie, Běloruska, Bosny a Heregoviny, Kanady, Kolumbie, Velké Británie, Indie, Moldavska, Norska, Ruské federace, Švýcarska a Ukrajiny. Byl také sledován farmaceutický trh Austrálie a Spojených států amerických. Byla charakterizována struktura této skupiny léčivých přípravků a byly identifikovány nejběžnější kombinace na analyzovaných trzích. Bylo zjištěno, že skupina C09 je nejvíce naplněna kombinovanými léčivými přípravky a počet kombinací je nejrozmanitější ve skupinách C09 léčivé přípravky působící na renin-angiotenzinový systém, C10 hypolipidemika, C07 betablokátory a C03 diuretika, která jsou léky první volby u arteriální hypertenze a ischemické choroby srdeční. Existují dvě perspektivní oblasti pro rozšíření nabídky léčivých přípravků ovlivňujících kardiovaskulární systém.
Klíčová slova:
arteriální hypertenze – kardiovaskulární onemocnění – léčivé přípravky – kombinované kardiovaskulární – marketingový výzkum – směry rozšiřování sortimentu
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